🛍️ The Mall Only Has 3 Stores

Consider who you buy from this holiday season

My small contribution to raise your level of consciousness as you transition from buying food to buying … more things.

The illusion of choice

Americans think they have a lot of choice - but most of the brands they buy are wholly or partially owned by only a handful of companies. Don’t believe me? Pick an industry and see for yourself:

Papa Johns, Pizza Hut and Dominos dominate online sales. The same applies to fast food overall with McDonalds, Pepsi and Starbucks dominating the rest of the industry.

In retail, 55% of Americans buy from Target and Walmart. At the high-end, Nordstroms, Saks Fifth and Bloomingdales dominate.

Social media? Facebook (which includes Instagram and WhatsApp) holds nearly 70% of the market. The newest entrant to the market, TikTok, arose from outside the United States. Nothing wrong with foreign companies building a business in the U.S., but it is a problem when that happens due to a business climate where domestic competition is impossible.

Some of these companies …